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Hostess (edecán) uniforms were worn by the translator-guides hired for the XIX Summer Olympics held in Mexico City. They were typically bright orange, as seen here, or "Mexican pink." 1968 was the first year the Olympics were held in Latin America, and the Olympic Cultural committee worked hard to ensure that they created a coherent graphic identity to portray Mexico’s ability to play a larger role in the global economy. Currently on view as part of "Pop América, 1965-1975" at @nashermuseum through July 21, 2019. Image: Hostess dress and cape from the XIX Olympics, 1968. Designed by Lance Wyman and Julia Johnson-Marshall. Screenprinted polyester knit (jersey) and cotton twill. Collection of the Los Angeles County Museum of Art, California. Photo by @colton_mackay #fashionhistory #fashionexhibition #olympics
This print is so cool! I love how it's both inspired by Mexico's history and how the lines seamlessly come together to say "Mexico". We need more uniforms like this for future Olympics.